Close to celebrating its 13th anniversary, Oneline, a communications design company, wanted to give new meaning to its identity by converting its logo into a symbol. The two geometric shapes represent the letters “o” for “one” and “l” for “line”. This minimalist visual identity adds an extra touch to the brand.
With this new identity, adapted to the media and the public, the brand maintains its attractiveness by diversifying its services. The color yellow appears as a brand identifier and reinforces a unifying, strong, and coherent speech.
It was essential, as a strategic work, to formalize a study that connected the new image to Oneline’s past, strengthening the brand’s positioning, design, vision, and values.
A new symbol was created, displaying a dot (“o”) and a line (“l”), reflecting Oneline’s history, always with balance and a contemporary spirit.
Image Links:
- https://www.oneline.pt/wp-content/uploads/724_geo_-20.png
- https://www.oneline.pt/wp-content/uploads/724_geo_-21.png
- https://www.oneline.pt/wp-content/uploads/724_estudo_0.jpg
- https://www.oneline.pt/wp-content/uploads/724___est.png
- https://www.oneline.pt/wp-content/uploads/fundo.jpg
- https://www.oneline.pt/wp-content/uploads/champagne.png
- https://www.oneline.pt/wp-content/uploads/champagne_1.png
- https://www.oneline.pt/wp-content/uploads/reis.png
- https://www.oneline.pt/wp-content/uploads/volume1.png
- https://www.oneline.pt/wp-content/uploads/f_futebol.png
- https://www.oneline.pt/wp-content/uploads/f_portugal.png
- https://www.oneline.pt/wp-content/uploads/f_reis.png
- https://www.oneline.pt/wp-content/uploads/diadopai.png
- https://www.oneline.pt/wp-content/uploads/sketchbook2.jpg
