The design is based on a combination of classical typography and a fresh color palette, ensuring that the material remains both respectful and visually engaging. Green was chosen as the primary color to convey freshness and dynamism, avoiding the excessive seriousness often associated with historical events. Its complementarity with blue brings balance between tradition and modernity.
The image of Charles of Austria was processed using a digital screen-printing effect with halftone patterns, creating a texture that references historical printing techniques while maintaining a modern execution. The overlay of his portrait with the house where he lived reinforces the connection between the event and its geographical and historical context.
The choice of a classic serif typeface reinforces the link to the emperor’s historical period, while the typographic composition introduces rhythm and contrast, ensuring readability and a strong visual hierarchy. The title explores variations in weight and scale to create an immediate visual impact.
This graphic approach ensures that the event’s communication stands out in both print and digital media, fostering immediate recognition and reinforcing the identity of the initiative. The interplay between tradition and modernity—through typography, color, and image treatment—highlights the historical significance of the event while keeping it accessible to a contemporary audience.
