design
Project SCORPIO MADEIRA
SCORPIO MADEIRA is a diving and cetacean sighting club. It is located in Ribeira de Natal in Caniçal. The center is close to the beach, and there you can enjoy good facilities for diving, with air, nitrox, trimix, in open and closed circuit. The center has a vehicle to transport customers and athletes.
SCORPIO MADEIRA is not only a center for diving and whale watching, it is also a center where training is given in underwater activities.
We were proposed to develop a new identity, which could reposition SCORPIO MADEIRA as a recreational, scientific and tourist diving destination.
For us, the creation of a new brand identity and a line of merchandising products and services associated with the center enriches the identity and also strengthens the taste, dedication and passion for underwater sports, as well as the promotion and preservation of marine life .
The new logo is inspired by the (mandatory) signal flags when diving in a diving suit.
These were strategically arranged in such a way as to make up the word OK.
The logo itself functions as a symbol of the practice.