Communication Design

Creation of identity for Nature Madeira for visibility and prominence in tourist activities.

The emergence of the graphic image to identify the Nature Madeira brand begins in the internal space of the letter M., an abbreviation or simplification of icons. There were several for this logo and we want to highlight the main ones. The “pin” or “landmark” to mark or demarcate the place, the “heart” for the senses and emotions and even flowers for a more natural definition. Others may appear, represented here throughout this manual. The idea is to associate it with the main image and create a relationship of similarity with what is sought to be conveyed.

At this time, providing rapid identification to production proved to be a necessity. We seek that the brand image lives on the simplification of an idea, of impact, of simplicity; in the future that is completely inserted but guarantees the tendency of a firm application.