design

LPMax is an agency that provides leisure or business trips. It entrusted oneline with the construction of its first brand identification image, with the ambition of a strong, modern, transversal and decisive identification.

This brand positions LPMax with something different, new, geometric and simple, as a reference and identifier for the company and also as a distinctive brand that increases its credibility, awareness and connection in different business areas.

The isotype is based on the shapes of a “p” and an “l”, superimposed to resemble an animal shape and a flying object. A bionic use between form, structure and object. The intention is to recreate, by styling, the propeller or plane, a shape that we intend to refer to the means of transport for the company’s action and service.

It was important to design, visualize and analyze various possibilities of shapes and colors and therefore apply communicative functions to these uses.