Identity + Digital Design + Environment
Jinn Identity
The logo is the fundamental cornerstone of identity. It is the primary visual element that identifies your business.
Its use is like a signature, combining the symbol and the name of your business—both in a fixed relationship that should not be altered in any way.
The Reason Behind the Name “Jinn”
Connected to the soul of the café, the name reflects a belief in those who enjoy experimenting with new ways of experiencing coffee. In bold grains of calm vigor and an essence that enchants with its expressive aroma.
Coffee intensifies our passion, making us bold as a tribe, united to build a better world… A world where we seduce. The main idea is to fulfill the need for coffee for people who are willing to sit, pause, and relax.
JINN is a café for modern users. We serve the engines and makers of movement. With this in mind, we envisioned the logo for “Jinn” as something with personality—expressive and unique, with a signature-like form. Personal and distinctive.
Along with this, and following the trend of using words creatively, we envisioned a version in the form of a seal. The word “Jinn” appears repeated and mirrored around a circular form, symbolizing a world that turns upon itself and repeats—a world seen from two viewpoints, hemispheres, poles, or positions.
The world and coffee. Coffee that influences the entire world.
Jinn, Your Mystical Influence.
The concept for this commercial coffee space, called JINN, is based on the relationship between the influence of the Moon and the tides on Earth. The Moon is a celestial body with a strong influence on Earth, with its regular phases providing cultural references and influences for human societies over millennia. The JINN space seeks to honor this influence, linking it to the aroma of coffee and its power to influence people.
Why? – We believe in the soul of coffee. We believe in those who enjoy experimenting with new ways of using coffee. In bold beans that represent our calm vigor, in an essence that enchants with its expressive aroma. Because we believe that coffee intensifies our passion, making us bold as a tribe, united to build a better world…
A world where we seduce.
There was a need to experiment with different typefaces.
Despite having a cursive element, we considered associating it with the word “café” to reinforce the idea of the establishment’s purpose.
Among various options, we chose D-DIN Condensed for its modern characteristics, readability, and legibility.