design

Mark

Responding to the creation of the brand, as an essential element in distinguishing a space, we began by creating a collection of names that would distinguish this space from others already existing in the same line of business.

In order to contextualize the solution to be found, it is important to present the points necessary for its elaboration.

There is a need to work on a brand that is legible for children and other age groups up to the elderly, thus developing appropriate communication for different groups. The objective from the beginning was to work with information across any client, without neglecting the form and application of the image in any material or space.

Brainstorming of possible names was carried out as a process of word association, resulting in a set of possible words for the association of the space. The important thing was to find important relationships that could help define the concept, business, or type of service to be maintained.

The final solution “Heritage” is presented at the client’s option. We tried to demonstrate the concern in choosing the name, so as not to create cross-cutting barriers to different cultures, genders, classes, and nationalities.

It was important to develop a mental map of the chosen name in order to obtain a conclusion, correlation, and idea of ​​meaning.

These terms are essential for logo design.

Based on the client’s information about the objectives for the space, type, company’s profile (products and services) as well as its mission, vision, and values it was described in the words: grocery store, gourmet, traditional, tasting, old.