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H2O

H2O is the name of a bar in the Ponta Gorda resort complex, Poças do Governador. The identity arises from the fusion of two circular shapes and conjugation by adjacent lines, thus filling the interior of the whole. Composed of a symbol, the drop is linked to the visual communication of the water form. The name, H2O appears inside, centered in the circle and the description Bar aligned to the right of the name in order to balance the direction of the “tail” of the symbol.

ClientH2OAuthorFilipe GomesShare
design

H2O

H2O is the name of a bar in the Ponta Gorda resort complex, Poças do Governador. The identity arises from the fusion of two circular shapes and conjugation by adjacent lines, thus filling the interior of the whole. Composed of a symbol, the drop is linked to the visual communication of the water form. The name, H2O appears inside, centered in the circle and the description Bar aligned to the right of the name in order to balance the direction of the symbol’s “tail”.

This project consists of creating a logo, decorating the space, choosing equipment, creating stationery, signage and multimedia.

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