editorial design

Creation of Across Madeira identity for visibility and prominence in tourist activities

At oneline, we created the identity for ACROSS MADEIRA, a company that provides a range of tourist activities and services. Across Madeira helps its clients explore the various possibilities of getting to know, feel and travel around the island.

When it came time to create the brand, oneline was the choice for the job, a natural result of the process developing the shared vision of what kind of company Across wanted to be, which customers they wanted to serve and how they wanted to be known in the market.

They now have a logo and visual identity that they are proud of and that plays an important role in the exciting times ahead as they aim to grow organically and through strategic acquisitions.

We believe that what defines Across is the sectioned pyramidal geometric shape, divided into the different colors characterizing the island’s environment and atmosphere.

Its understanding helps to shape and characterize the mountain (steep) and the water reflection (courses and coastlines) that help to obtain a perspective of the island, the different scenarios, and routes (paths, levadas, and roads) challenging in the adventure of the route. In the same way, the letters A and M of Across Madeira work in association, in a simple direct approach, for the communication of a single brand, specific to Across Madeira.

The main pyramid shape creates an upward direction, inspiring and challenging the viewer to reach and conquer the top.

As usual, oneline represents the set of elements that identify the brand. It composes variants for different applications and situations of use, without leaving aside the form and identity it has to assume in its dissemination, always committed to the formal and exclusive coherence of the brand.