identity design

It looks simple but it was difficult and time-consuming to get here. There were many analyses, drawings and setbacks, to create a symbol that highlighted and identified “Tec Ambiente” within the area of ​​activity.

“Tec Ambiente” is a consultancy and advisory company in the areas of environment, tourism, and sustainability. It entrusted oneline with the construction of its brand identification image, with the ambition of a strong, modern, simple, transversal, and decisive identification.

This brand positions “Tec Ambiente” with something (very) simple, minimalist, geometric, recognizable as a reference and identifier of the company and also as a distinctive brand that increases its visibility, credibility, and awareness.

The isotype is based on the shape of a rim, with a thick line. The highlighted tone is green. Light, dark. A bionic use of color, structure, and concept. Idea of ​​transformation, rotation, cycle, concept of uniform, unification, whole.

It was important to design, visualize, and analyze various possibilities of shapes and colors and therefore apply communicative functions to these uses.

• Websitewww.tecambiente.com