This project was developed for the exhibition HIC ET NUNC, part of the Art and Design course in Madeira, bringing together works by the current faculty members.
The communication needed to respond to a dual condition: to inform and organise a dense body of curatorial content, while simultaneously operating as an autonomous element within the exhibition space.
How can an editorial object move beyond its purely informative role and become part of the exhibition experience itself?
How can a large volume of text, multiple authors and an institutional context be structured into a format that remains accessible, legible and coherent?
The project is grounded in the idea of presence — here and now (hic et nunc) — translated into a direct visual language, reduced to what is essential and free from unnecessary mediation.
The approach is based on contrast, typographic scale and a modular structure, allowing for both immediate reading and deeper engagement. The system is designed to operate across different levels of attention, balancing macro and micro readings within the same surface.
A hybrid object was developed between leaflet and poster. Through a folding system composed of four folds and nine panels, the piece functions as a compact A5 leaflet when closed, while unfolding into a full-scale poster.
This dual condition allows the object to shift between formats without losing coherence, reducing material redundancy and reinforcing the continuity between communication and exhibition space.
