Understanding the Role of the Logo in Building a Brand Identity
A logo is a visual representation of a brand, company or product. It is usually made up of symbols, images or typography, and is designed to be easy to recognize and remember. In terms of visual communication design, the logo is one of the most important pieces for building a strong and consistent brand identity.
In this article, we will understand the process of developing a logo and its role in building a brand image.
Uma identidade não é nada sem relacionamentos.
A credibilidade do negócio, tem muito haver com a consistência da imagem. É importante perpetuar a identidade, em algo de valor único, coerente e bom. Registá-la e protegê-la para que seja sua. Reconhecível, digna e autêntica.
Exposição – LOGIN DESIGN – Exhibition
https://vimeo.com/348847285 We are delighted to see this recording of skilo (youtuber), a film by André Moniz Vieira, where he presents the exhibition LOGIN:design. The exhibition was present from March to April at the Francisco Franco Art Gallery, Colégio Estadual Francisco Franco. Thank you very much for this beautiful video. Very good work. Subscribe to the […]
LoginDesign
In March 2019, the Francisco Franco Art Gallery, located at Escola Secundária Francisco Franco, hosted the exhibition “Login” by designer Filipe Gomes. This exhibition presented a selection of works that highlight the intersection between art and design, highlighting creativity and innovation in communication design. The exhibition provided visitors with an in-depth insight into creative processes […]
Encourage Creativity…q.b.
There is (re)knowledge of design as a project.
Let’s encourage creativity to make this image “our” creativity, demonstrate originality, freedom and (visual) scream. Think and reflect. Come, creatives. You create and produce an image worthy of such an iconicity of being naked, deprived but thinking. Creative, unique and original.
Fifty Identities
With great pride and modesty, we achieved the achievement of more than 50 brands. Among creations and recreations, we can reveal our inspiration through our experiences, stories, and dreams. We confess these final results, but we remember that behind each solution, there is an evolution of steps, a reflection of a working method hidden from the public. […]
IMAGO
In October 2016, the Madeira Delegation of the Order of Architects opened its doors to the photography exhibition “IMAGO,” by designer and photographer Filipe Gomes. Curated by Duarte da Encarnação, this exhibition explores the duality of Madeira’s landscapes, between untouched beauty and the impacts of time and nature on human geography. The photographs, captured in […]
When the Name Becomes a Symbol
Close to celebrating its 13th anniversary, Oneline, a communications design company, wanted to give new meaning to its identity by converting its logo into a symbol. The two geometric shapes represent the letters “o” for “one” and “l” for “line”. This minimalist visual identity adds an extra touch to the brand. With this new identity, […]
12th Anniversary – the one line design
Last Monday, February 2, 2015, we completed another anniversary of existence. A dozen. The oneline design began its activities in 2003, with the initiative of 3 friends. In the beginning, most of the projects were identity design (logos), editorial design (book covers and layout), and web design, with the creation of small websites in Flash […]
Uni(form)
In December 2006, the Hotel Euro Moniz, in Porto Moniz, hosted the exhibition “Uni(form)” by designer and photographer Filipe Gomes. This exhibition presented a series of works that explored the relationship between uniformity and individuality, capturing everyday moments where the ordinary becomes singular. In addition to photographs, Filipe Gomes incorporated 3D design tools to create […]